Instagram video features such as Stories, Highlights, and IGTv have been a phenomenal hit with audiences around the globe. Due to their success, these video channels now present a visually compelling platform for brands to engage their audiences and ramp up sales.
Consumers want to buy products and services from businesses they admire and trust. Every day, a majority of these engaged audiences are discovering brands on Instagram that resonate and relate
For businesses in the know, IG offers the most visually appealing platform to interact, engage, and connect with customers.
Every single day, nearly 100 million photos with varyingly interesting captions are shared on Instagram alone. As highly visual platforms, social media thrives on some of the most captivating images and videos on the planet. Captions, on the other hand, hardly make it anywhere on the viral list.
Unless of course, it’s one of those infamous Tweeter rants!
Everywhere you look, the ubiquitous social media contest is never far away. And, if by any chance you miss one, you can be sure a caring friend or relative will tag you into it. The question is, why are there so many free contests and online prize giveaways?
Are audiences that desperate for freebies?
Influencer marketing is all the rage, and for good reason. In an age where customers trust brands less and less, influencer marketing breathes authenticity into the brand-consumer relationship.
That Instagram influencer marketing is now the fastest growing and most in-demand marketing channel is not in doubt. The bigger question is; why do some influencer campaigns fail miserably while others are such a resounding success? How do you use Instagram influencers to ensure the best outcome for your brand?