Nano Or Micro? Why Influencers Are Not Created Equal

Nano Or Micro? Why Influencers Are Not Created Equal

We live in a world where instagram influencers hold greater sway over consumer purchasing decisions than A List celebrities. Influencer marketing, the fastest growing marketing trend today, delivers huge advantages that million-dollar celebrity endorsements cannot: trust, credibility and a higher level of engagement than ever before. What's more, these benefits come at a fraction of the cost of conventional marketing methods.

7 Reasons Why Instagram Influencers Are Ideal For Your Business

7 Reasons Why Instagram Influencers Are Ideal For Your Business

Instagram influencers have nailed the one thing many marketing campaigns often fail to do: engage the right audience in a genuine, relatable, and authentic voice. That's because, after enduring decades of deceptive marketing, few people trust ads or the commercially-driven content on radio, newspapers, or TV. Instead, 86% of people are turning to social media not only to catch up and connect with friends and family, but, more importantly, to seek the advice of instagram influencers before they buy any product or service.