That Instagram influencer marketing is now the fastest growing and most in-demand marketing channel is not in doubt. The bigger question is; why do some influencer campaigns fail miserably while others are such a resounding success? How do you use Instagram influencers to ensure the best outcome for your brand?
We live in a world where instagram influencers hold greater sway over consumer purchasing decisions than A List celebrities. Influencer marketing, the fastest growing marketing trend today, delivers huge advantages that million-dollar celebrity endorsements cannot: trust, credibility and a higher level of engagement than ever before. What's more, these benefits come at a fraction of the cost of conventional marketing methods.
Instagram influencers have nailed the one thing many marketing campaigns often fail to do: engage the right audience in a genuine, relatable, and authentic voice. That's because, after enduring decades of deceptive marketing, few people trust ads or the commercially-driven content on radio, newspapers, or TV. Instead, 86% of people are turning to social media not only to catch up and connect with friends and family, but, more importantly, to seek the advice of instagram influencers before they buy any product or service.
Over the last couple of years, brands have seen an increase in sales through their Instagram account. Yet the sales are not coming directly from branded content. They are coming through influencers. Let’s face it, there has been a growing mistrust in brands among American consumers for the past decade
In order to grow your audience and engage followers on Instagram, you need to publish standout content. That doesn’t necessarily mean media-style blog content and professional photography. Great words and images help, of course, but there are plenty of other strategies you can use to grab the attention of Instagram users.